The Athlete''s Guide to Sponsorship is the only guide written for the serious athlete who wants to pursue sponsorship. It includes information on sponsoring individual athletes, events and teams.

A must read for all aspiring sport agents and all levels of athletes. A book that details a step - by - step approach to obtaining sponsorship. Some of the topics the book discusses include: targeting potential sponsors, drafting an effective sponsorship proposal, and maintaining the sponsorship relationship. The book also instructs the reader on basic athlete self-mangement skills, and the importance of having a professional attitude towards sponsors. The Athlete's Guide to Sponsorship is sport neutral and designed to assist both amateur and professional athletes. Especially tailored for the future sports agent.

Authors - Jennifer Drury & Cheri Elliot

# Paperback: 148 pages
# Publisher: VeloPress; 2nd edition (March 1998)
# Language: English
# ISBN-10: 1884737455
# ISBN-13: 978-1884737459
# Product Dimensions: 8.9 x 6.1 x 0.5 inches